You decided to open up your own business and the big day of the grand opening is coming up just around the corner. You want everything to be perfect of course, and are trying to figure out the best promotional gifts to give away. Competition is tough in the business world and you are always looking for ways to stand out and get your brand noticed.
Promotional products are used in marketing and advertising and are given away to promote a company and their products/services when they first open to the general public. They can be very useful and can even improve your company or brand’s reputation if they are correctly utilized. Just like with any marketing venture, it is imperative to do research and figure out what will work best for your goals and needs. They are usually imprinted with the company’s logo and are meant to get people excited about their brand because they are getting free gifts. Using promotional gifts is a very common practice among businesses when they first open.
Common promotional gifts usually include t-shirts, caps, keychains, posters, bumper stickers, pens, mugs or mouse pads. It is interesting to note that wearable items are the most popular gift companies can use. Most of the time, the promotional gifts that companies use tend to be small and inexpensive. This works well, because as humans we tend to like free stuff no matter what it is. But what about if your company is willing to spend a little more, and use an every day object that practically everyone has as their promotional gift. What is it that I’m talking about? I’m talking about cell phone cases and cellphonecases.com is a great resource for you. You could put your company logo and colors on any brand of cell phone case if you customize and that’s a fun and unique promotional gift!
Better than just getting free stuff, promotional items work to promote business even after your grand opening. For instance, if a company decides to give out tote bags with their logo on them, people will see the logo time after time as those who attended the event use the tote bag in public. This is a more visual and appealing way to advertise for your business than using print ads. Another reason why promotional gifts work is because they are more valuable. People tend to throw away or ignore flyers or newspaper advertisements. If a company chooses to give out gifts such as t-shirts, people are more apt to keep them and even wear them again in the future thus bringing brand awareness. A third reason why these gifts work is because they are creative and tangible to customers. TV Commercials and billboards are good ways to advertise, but by taking the time to choose gifts and personalize them for your company/brand you are showing to customers creativity and it is something that they can keep. It is more real to them. Lastly, promotional gifts are inexpensive so they are a great marketing tool. Since they can be just about anything, this way of marketing is great for any budget. So keep these ideas in mind and remember that there are many great promotional gifts to give out at your business grand opening.